Mahindra launches Reva-i in Pune

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Mahindra has announced that the Revai electric car will be available at four dealerships in Pune. The Revai offers a 'boost' mode for better acceleration and power, and a 'hill restraint' function to help deal with slopes better. Top speed is 80kmph and 40kmph comes up in 7 seconds. The Revai retails at Rs 3.1 lakh, ex-showroom Pune for the Standard variant.

Mahindra finance will now offer Revai customers a scheme under which the customer pays an interest-free refundable deposit of Rs 1 lakh, followed by monthly instalments of Rs 7999  for three years. At the end of the 3 years, the customer can either keep using the car and forfeit the initial deposit of Rs 1 lakh, or return the car and get their deposit back. This is a good way to draw more customers into experiencing the Reva without having to fear about resale value or maintenance costs once the battery pack has to be replaced.

Mahindra, Italian firm tie-up for farm equipment

he farm equipment wing of automobile giant Mahindra and Mahindra Saturday announced its tie-up with Italian company Maschio-Gaspardo, a leading global brand manufacturing rotary tillage equipment.

As a result of this partnership, Mahindra's AppliTrac business will receive an exclusive supply of a complete range of rotary tillage equipment from Maschio-Gaspardo, company officials said here during the Agro-Tech fair being held here by the Confederation of Indian Industry (CII).

Pawan Goenka, president, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. and Egidio Maschio, president, Maschio Gaspardo signed the agreement here Saturday.

Goenka said: 'Mahindra has always endeavoured to deliver farm tech prosperity to the Indian farmer either through innovative products or services. Our partnership with Maschio is one more step in that direction as it will provide farmers with greater options for mechanization. With this association we hope to provide world class products to increase rural productivity and efficiency.'

As part of the agreement, Maschio will manufacture rotovators bearing the Mahindra brand name. The latter will be available at both Mahindra and Swaraj dealerships.

Maschio will also manufacture other kinds of rotary tillage equipment for planting, seeding, crop care and crop residue management for Mahindra AppliTrac.

'This agreement will facilitate availability of an extensive variety of farm machinery to provide better mechanisation to farmer and all these equipments would be sold under the Mahindra brand name,' Goenka added.

With issues such as labour shortage and increasing wage and input costs, farm mechanisation has witnessed rapid growth in rural areas in the recent past, officials from both companies said.

Mahindra bikes sales up 125%

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Mahindra Two Wheelers, a part of the US $7.1 bn Mahindra Group, further consolidated its presence in the two wheeler segment in November 2010. Sales for the month of November 2010 stood at 15,854 units, as against 7,020 units in November 2009, an increase of 125%. The sales for Motorcycles stood at 1,706 units.

Total cumulative sales from April to November 2010 stood at 107,888 units, as compared to 29,778 units for the same period last year, an increase of 262%. “Consumers have reposed their trust in the Mahindra Two Wheeler brand and this is borne out from the momentum that is reflected in our monthly sales figures.

We have also begun our motorcycle journey with the introduction of the Stallio in the market which has been received well by our consumers. We are currently in the process of ramping up production to meet demand,” said Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish Stallio creates a niche for itself in the motorcycles category.