Mahindra launches Reva-i in Pune

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Mahindra has announced that the Revai electric car will be available at four dealerships in Pune. The Revai offers a 'boost' mode for better acceleration and power, and a 'hill restraint' function to help deal with slopes better. Top speed is 80kmph and 40kmph comes up in 7 seconds. The Revai retails at Rs 3.1 lakh, ex-showroom Pune for the Standard variant.

Mahindra finance will now offer Revai customers a scheme under which the customer pays an interest-free refundable deposit of Rs 1 lakh, followed by monthly instalments of Rs 7999  for three years. At the end of the 3 years, the customer can either keep using the car and forfeit the initial deposit of Rs 1 lakh, or return the car and get their deposit back. This is a good way to draw more customers into experiencing the Reva without having to fear about resale value or maintenance costs once the battery pack has to be replaced.

Mahindra, Italian firm tie-up for farm equipment

he farm equipment wing of automobile giant Mahindra and Mahindra Saturday announced its tie-up with Italian company Maschio-Gaspardo, a leading global brand manufacturing rotary tillage equipment.

As a result of this partnership, Mahindra's AppliTrac business will receive an exclusive supply of a complete range of rotary tillage equipment from Maschio-Gaspardo, company officials said here during the Agro-Tech fair being held here by the Confederation of Indian Industry (CII).

Pawan Goenka, president, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. and Egidio Maschio, president, Maschio Gaspardo signed the agreement here Saturday.

Goenka said: 'Mahindra has always endeavoured to deliver farm tech prosperity to the Indian farmer either through innovative products or services. Our partnership with Maschio is one more step in that direction as it will provide farmers with greater options for mechanization. With this association we hope to provide world class products to increase rural productivity and efficiency.'

As part of the agreement, Maschio will manufacture rotovators bearing the Mahindra brand name. The latter will be available at both Mahindra and Swaraj dealerships.

Maschio will also manufacture other kinds of rotary tillage equipment for planting, seeding, crop care and crop residue management for Mahindra AppliTrac.

'This agreement will facilitate availability of an extensive variety of farm machinery to provide better mechanisation to farmer and all these equipments would be sold under the Mahindra brand name,' Goenka added.

With issues such as labour shortage and increasing wage and input costs, farm mechanisation has witnessed rapid growth in rural areas in the recent past, officials from both companies said.

Mahindra bikes sales up 125%

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Mahindra Two Wheelers, a part of the US $7.1 bn Mahindra Group, further consolidated its presence in the two wheeler segment in November 2010. Sales for the month of November 2010 stood at 15,854 units, as against 7,020 units in November 2009, an increase of 125%. The sales for Motorcycles stood at 1,706 units.

Total cumulative sales from April to November 2010 stood at 107,888 units, as compared to 29,778 units for the same period last year, an increase of 262%. “Consumers have reposed their trust in the Mahindra Two Wheeler brand and this is borne out from the momentum that is reflected in our monthly sales figures.

We have also begun our motorcycle journey with the introduction of the Stallio in the market which has been received well by our consumers. We are currently in the process of ramping up production to meet demand,” said Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish Stallio creates a niche for itself in the motorcycles category.

Mahindra bikes at Kolkata auto show

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he First Auto Show East, a 4 Day show got inaugurated at Salt Lake Stadium Grounds, Salt Lake, Kolkata, today.  Organized jointly by the Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM), the Auto Show East – Kolkata, it is scheduled from 19th to 22nd November, 2010 at Salt Lake Stadium, Kolkata. The event is supported by the Automotive Component Manufacturers Association of India (ACMA) and Federation of Automobile Associations of India (FADA).
A number of Vehicle Manufacturers including – Hyundai, Tata Motors, Toyota, General Motors, Fiat India, Mahindra & Mahindra, TVS Motors, Ford India, Maruti Suzuki, Honda Cars,  Honda Motorcycles, Yamaha, Hindustan Motors etc. are participating at this four day exhibition in Kolkata. Spread over an indoor and outdoor area of 10,000 sq meters, the Auti Show East also displays  primarily passenger cars and vehicles like super bikes and high end cars. The participants will use this as an opportunity to strengthen brand image with stakeholders, networking for new dealers/customers, sharing best practices, and display/launch of new products for the Eastern region markets. The newly launched Aria by Tata Motors worth 16 lakhs and the Suzuki Hayabusa, the world’s fastest bike worth Rs 23 lakhs are the star attractions of this show.
A number of activities will be held concurrently during the show to give a unique experience to the people and auto enthusiasts of Kolkata. The events have been planned primarily keeping in consideration the love for vehicles of the people in the city. The events include: Safety Ride by Honda Motorcycles; 4x4 Track experience by Mahindra & Mahindra ; Painting competition for students by General Motors.
The timings for visitors are from 11 a.m to 7 p.m .
After the successful conclusion of the first edition of the Regional Auto Show in Hyderabad this is the second in row and the first initiative of organizing Regional Auto Shows by the organizers of legendary biennial Auto Expo – the complete automotive show – in Delhi. This event is expected to serve as a platform for networking and interaction with the stakeholders of the Automotive Industry at Regional level.  Followed by the Auto Show East – Kolkata, the organizers are planning to rotate the Regional Auto Shows across the country in a phased manner. The next is scheduled in Pune.

Mahindra Stallio great indian ride flags off

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The Mahindra Stallio Great Indian Ride, a unique pan-India rally presented by Mahindra 2 Wheelers and www.indiabikers.com was flagged off from Manali today by Mr. Rajeshwar Goel, SDM Manali. In addition to Manali, the rally was also be flagged off from three other locations in India – Goa in the West, Gangtok in the East and Kanyakumari in the South simultaneously. The participants were selected on the basis of an online ‘Dream Jobs’ contest announced a few months ago on www.indiabikers.com.

The rally would see 20 bikers riding the Mahindra Stallio in an adrenaline charged journey across the length and breadth of India. The convoy would spread the message of safe riding as they pass through each destination. Prior to the flag off, the bikers attended a Boot Camp in Pune from November 15th to 18th, where they were briefed on safe riding practices and attended sessions on motorcycle maintenance and team building.

Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group and Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd., interacted with the bikers before they commenced their trip and wished them a safe and enjoyable journey.

“Traditionally, biking has always been associated with speed, dangerous stunts and machismo. However, it is also about fun, camaraderie and shared experiences, while staying safe. Through the Mahindra Stallio Great Indian Ride, we hope to reinforce the message of safe riding to bikers across India which is also evident in our TV commercials currently on air. The 20 bikers have been chosen on the basis of their riding skills, passion and commitment and I am sure they will have some interesting experiences to share as they ride the Stallio through the country,” said Mr. Viren Popli, SVP Strategy and Market Development, Mahindra Two Wheelers.

The 20 bikers have divided into four teams consisting of five members each and would cover a total distance of approx 24,000 km. Their journey will culminate on December 22 at Nagpur, their final destination at the centre of India. En route, the riders would blog, take pictures and share their experiences of the trip and people they interact with, on www.indiabikers.com. Each team would have a dedicated support crew which will provide necessary assistance.

The 20 bikers have been selected from over 20,000 applications that were received by Indiabikers.com for the ‘Best Job in India’ which will allow them to pursue their passion over the six week odyssey. All their fuel, lodging, boarding, insurance costs, etc., have been taken care of by Mahindra. In addition, they will receive a stipend and requisite safety riding gear. As an added bonus, they will also get to ride their Stallios home at the end of the event.

Indiabikers.com is the collective effort of a group of bike lovers who wished to create a platform for motorcycle enthusiasts across the country to share their experience of owning and riding motorcycles. The founders aim to develop an online and offline community for bikers who can log on for advice and information related to two wheelers in general and motorcycles in particular as well as create a movement of bikers. The site will soon incorporate blogs, maps, fora and a host of information and tools which will allow users to create their own groups, share their experiences and comment on others’ posts.

Follow the progress of the Great Indian Ride from November 22, 2010 on www.indiabikers.com.

Mahindra record sales up to 212%

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Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, has further consolidated its presence in the two wheeler segment, with record sales of 21,204 motorcycles in October 2010.                 

Mahindra motorcycles announced that its sales for the month of October 2010 stood at 21,204 units, as against 6,804 units in October 2009, an increase of 212%.

Total cumulative sales from April to October 2010 stood at 92,034 units, as compared to 22,758 units for the same period last year, an increase of 304%.

"Consumers have laid their trust in the Mahindra Two Wheeler brand and this is borne out from the momentum that is reflected in our monthly sales figures. We have achieved a double digit market share in scooters last month and our consumer base is growing rapidly."

"This month we have also embarked on our motorcycle journey with the launch of Stallio and the initial response has been very encouraging." said Mr Anoop Mathur, President Two Wheeler Sector and Member of Group Executive Board Mahindra & Mahindra.

The Mahindra Rodeo has contemporary features and is popular amongst Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman's two-wheeler of choice, while the stylish Stallio creates a niche for itself in the motorcycles.

On Nov. 15, 2010, Mahindra & Mahindra recently stated on their Facebook account that they "will embark upon a path never tread by any Indian corporate in the world of motorcycle racing."

They continued to say: "Mahindra will enter the MotoGP world championship with its very own team, to prove its engineering, design, endurance skills and compete against the best rivals in the business. Watch out for more information on Mahindra's debut in MotoGP 2011!"

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational.

Although they may have the financial backing, it is clear that they lack the technological know-how or racing experience professional motorcycle racing at the highest MotoGP level, yet along any level.

Mahindra buys Ssangyong korea

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In August, Mahindra was selected by Ssangyong creditors as the preferred bidder for a controlling stake in the nation’s smallest automaker.

“This deal paves the way for Ssangyong Motor to become a global SUV manufacturer through expansion in global sales, research and development, and investment in developing new products based on [Mahindra’s] strong management with financial resource,” said Lee Yoo-il, chairman of Ssangyong Motor, after signing the agreement with the Indian-based automaker.

Mahindra will hold a 70 percent stake in Ssangyong Motor by purchasing 427 billion won worth of Ssangyong shares and 95.4 billion won of corporate bonds.

Mahindra & Mahindra is Ssangyong’s third owner since 1998 when it was purchased by Daewoo before it went bankrupt. The automaker’s former Chinese parent company then bought Ssangyong in 2004.

Kareena sizzles in Mahindra advertisement

 

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After his departure for the success of the ambassadors of the Airtel brand DTH, a royal couple Saif Ali Khan and Kareena Kapoor have been elected to the support of Metro shoes.

Although the official announcement yet that the sources of which have already been shot an ad with the slogan “Happy Feet, happy people.”

The photo of the couple to the print campaign photographed by Prasad Naik and were designed by Anahita Shroff Adjani (Love Aaj Kal).

Your ad will appear on 100 billboards across India and around the main roads of Bombay. Just a week before, Kareena has also made the bike to its announcement Mahindra bikes which was selected as an ambassador for the brand.

Siddharth approve Peter England Madura Garments, the retail arm of apparel business Aditya Birla group plans to have 1,000 stores by Peter England three years as Apshankar Cedar, Director of Operations.

Mahindra scorpio himalayan ride

Mahindra Scorpio has done it again! For the third consecutive year, Mahindra’s dare devil SUV has become the champion of India’s most prestigious motorsport event, Raid-de-Himalaya. Mahindra Scorpio won in the same segment, Adventure Trial – SUV category, in which it has been winning continuously for the past two years.

Raid-de-Himalaya is annually held every year since 1999 in the treacherous Himalayan terrain to test the reliability of cars. The 2010 event was sponsored by Maruti Suzuki and was flagged off on the 10th October from Shimla. There are 3 segments mainly which are competed for, 4WD Xtreme, 2W Xtreme and Adventure. The overall winner’s of the respective segments were Rana/Naik – Gypsy, Ashish Moudghill – Yamaha WR450 and Takale/Sancheti – Mahindra Scorpio. The Bajaj Pulsar 220 ridden by Rajan Sidhu came 5th overall but 1st among Indian bikes.

Mr Vivek Nayar, Senior VP, Marketing and Automotive, Mahindra & Mahindra, said, “This win further reaffirms the tough and rugged 'Mahindra DNA' of the iconic Scorpio which is a much loved, much admired brand. It is a very proud moment for us as winning the 3rd time in a row is a testimony to the spirit of adventure of the Scorpio as well as the people who drive it so passionately.”

Mahindra opens new dealership

Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, opened a new dealership, Synergy Auto Inc, in Saki Naka, Andheri (East) in Mumbai on the auspicious occasion of the eve of Dhanteras. With this inauguration, the company now has a total of 393 dealerships across India with nine of these in Mumbai.

The dealership was inaugurated by Mr Anoop Mathur, President Two Wheeler Sector and Member Group Executive Board, Mahindra & Mahindra Ltd.

“Increasing customer demand for our new products has led us to expand our dealer footprint across the country. The western suburbs of Mumbai have a high two wheeler density and Synergy Auto Inc, Mumbai, will bring our brand closer to potential consumers residing in Andheri, Ghatkopar, Jogeshwari, Santacruz, SEEPZ, Chandivili, etc. The prime location of this dealership, coupled with its knowledgeable and customer centric dealer team will help drive business in this area,” said Mr. Sanjay Mittal, Vice President Sales & Customer Care, Mahindra Two Wheelers.

Synergy Auto Inc. is located on the Andheri-Ghatkopar Link road, which is very easily accessible for consumers from the western suburbs. The showroom is about 1500 sq ft and there is a similar sized workshop close to the dealership where consumers can get their scooters and bikes serviced.

The strength of the Mahindra Two Wheeler distribution network is now comparable with key competition. There are about 10% of the dealerships which come from the Mahindra Auto and Tractor businesses. More than half the dealers are newly appointed by the company.

Mahindra Two Wheelers is experiencing rapid growth and has recently achieved double digit market share in scooters and a sales volume of 21,204 two wheelers in October 2010.

Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish Stallio creates a niche for itself in the motorcycles category.

Mahindra Mojo hits india market

Mojo Magic

Think Flower Power. Think groovy classic style but with a contemporary twist. Think Mahindra Mojo.

A testosterone packed 300 cc bike with cool retro styling, the Mojo blends the best of global motorcycle technology and design. It is a handcrafted machine and a one of its kind lifestyle motorcycle which will soon go into production. Mahindra 2 Wheelers has, in fact, devised a unique marketing and promotion strategy for this ultimate performance bike which will be revealed when the bike will be available for sale in the next 3-4 months.

This modern classic is driven by a 4V DOHC engine which offers peak power of 26 BHP @ 8500 rpm and maximum torque of 24 Nm @ 7000 rpm, making it a performance biker’s dream come true. It also features a 6 speed gearbox, as opposed to the regular 5 speed gearbox found amongst its peers, along with a sporty dual exhaust for the right propulsion.

The Electronic Fuel Injection (EFI) system has been developed by Ducati Energia of Italy. In an industry first, the Mojo sports inverted front shock absorbers developed by Paioli of Italy, which ensures superior shock absorbing ability at high speeds. This is complemented by a horizontally mounted mono shox at the rear, allowing for much more comfortable ride. Radially mounted assembly also helps in accurate braking.

The Mojo is the first ever motorcycle in India to sport Pirelli tubeless radials. They are also the widest tyres in their class (4” x 17” at the rear), ensuring greater stability. These are complemented by edgy front petal disc brakes which are the largest in the segment at 320 mm to ensure safe braking. There’s a disc brake at the rear as well.

The bike also features LED pilot lamps and tail lamps with clear lens indicators in the headlamp, ensuring greater visibility for the rider. The display includes a digital speedometer with fuel gauge, tripmeter, gear shift indicator, and analogue tachometer. The bike also sports indicators on the rear view mirrors, which are not seen on Indian bikes.

This showstopper sports an aerodynamic ‘tear drop’ shape and a classic gold frame assembly with twin headlamps adding to the bike’s distinctly retro look. The dual pipe frame adds strength to the overall structure of the bike, while the under cowl enhances the Mojo’s macho appeal. This ‘exoskeleton’ look is usually only found in top notch brands.

The Mojo is available in a choice of two colours – red and black. Customers also have the option of customising their bikes with a range of decals.

The Two Wheeler Sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business in every segment of the industry.

The company’s Power Scooters portfolio caters to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice.